Our Core Values
The five principles that guide every decision we make.
“To provide total peace of mind for the obsessive pet parent.”
01
Safety is an Obsession
Your pet’s safety isn’t a priority — it’s the only priority.
TAP TO FLIP Safety is an Obsession
24/7 surveillance by Wright Hennepin Security
Play groups matched by size and temperament
Incident reports within minutes, not days
“We don’t cut corners on safety. Ever. If something feels off, we stop and figure it out.”
02
Radical Transparency
No secrets. No spin. You always know what’s happening.
TAP TO FLIP Radical Transparency
Daily photos posted to Facebook and TikTok
Honest communication — good days and tough ones
Transparent pricing — no hidden fees or add-ons
“If your dog had a tough day, we’ll tell you. If they had the best day ever, you’ll see it on Facebook.”
03
Extended Family
Your dog isn’t a guest — they’re part of the pack.
TAP TO FLIP Extended Family
Staff knows every dog by name and personality
Meds and special diets handled — no extra charge
Discounted rates for families facing hardship — fire, rehab, emergencies
“We treat every pet like they’re our own. That’s not a marketing line — it’s how we operate.”
04
Extreme Accountability
We own it. Every win, every mistake, every lesson.
TAP TO FLIP Extreme Accountability
We own and understand the responsibility you trust us with
Every team member takes pride in their role
No finger-pointing — we got it
“Own your problems. Fix your problems. That’s how we get better every week.”
05
Stage Ready
If a customer could see it, it should look its best.
TAP TO FLIP Stage Ready
Tour ready at all times — no appointment needed
Professional appearance from every team member
Continuous improvement mindset across the team
“If you’re raising the bar on pricing, you better be raising the bar on everything else too.”
These aren’t words on a wall. They’re the filter for every hire, every decision, and every interaction at Ruffin Inn. When we fall short, we own it. When we get it right, your pet feels it.
Ruffin Inn Pet Lodge — 2667 Dague Ave NE, Buffalo, MN 55313
763-682-4247 • support@ruffininn.com
